Monday, September 01, 2008

A Director's Profile

I was given this task of writing Indrajit Nattoji's profile to be published wherever necessary. Being a long-standing friend helped me write this piece and have fun doing it. Watch his movie when it is out and tell me if all this is true. His profile follows:

Indrajit Nattoji is a movie maker with an exotic combination of narrative panache and irreverent humour. He has always been comfortable in placing the mundane or the real against a complex perspective of human experiences that creates his brand of jocular art. Indrajit also has the ability to blend organic storytelling with the precise craft of cinema.

He began his career as a documentary filmmaker, which again is a fabulous excuse to get an all-paid trip around the country with a camera of your choice. This taught him relevant skills in deconstructing a real situation into intelligent modes of presentation. He also recognised the hidden irony in fleeting instances of the world.

He would have remained in that illusory realm of roaming about playing mouth organ with his bare hands if not for love. He fell head over heels for the Ford Mustang and consummating needed money.

He traded his ideals for moolah and tighter narratives when he started a production company in New Delhi called Watermark.

On recognising the mutual match in the genre of storytelling Channel V hired him as a Senior Producer and he moved to Mumbai to work with them for three years. These three years sharpened his wit, added style to his imagery and strengthened his managerial skills. Then he decided to start his own gig called Blink Pictures - a production house that jaywalked the roads of advertising commercials to glory. He rose to fame brushing shoulders (even if he had to stand on a step ladder) with celebrities like Hrithik Roshan and John Abraham as he directed them for endorsed products.



By now, he was a fully evolved film maker who was invited to flaunt his knowledge on 'Popular Street Culture and Advertising' in public by Promax BDA Los Angeles Conference. He did that well too. More international and Indian accolades followed.

Indrajit decided to move on to the greater plains of feature length movies with style and witticism. He recently decided to get married, push weights at the gym and make his first feature film all at the same time. Soon he will be introduced as a man with wit on top, washer-board abs in the middle, a smiling wife by his side and a few hits behind him.

Now, they say, there is a Ford Mustang somewhere heartbroken and pining.

Indrajit Nattoji is a Communication Graduate from National Institute of Design, Ahmedabad, Gujarat, India, with a specialization in Film and Graphic Design.

Visit http://www.blinkpictures.tv
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